Direct Mail Promotions

We did a lot of direct mail promotions with Ortho Classic. Most mailers offered a monthly sale or promoted a new product. We tried to include a “Call to Action” with every mailer and tracked the success of the promotions with promo codes and special phone numbers. We did a lot of postcards but also used On-Card, which is a company that specializes in plastic post-cards with credit card size pop-outs. These worked extremely well and got the consumers attention.